Why Smaller Sports Must Have Better Live Coverage

Live sports coverage within the digital universe has never been so rich.  There’s more data, visualisation and high-quality commentary than ever, making it possible for fans to keep up with the action wherever they are.  But while this may be true at the top there are plenty of sports (with plenty of interested fans) who are badly neglected.  Try telling netball Super League teams or rugby union Championship teams they’ve never had it so good.

Some sports find themselves locked into something that feels like a vicious circle.  Smaller fan bases make it hard to gain exposure but without more exposure fan bases remain small.  Less fans means it is harder to attract sponsors, sell tickets, compete with the bigger fish.  For sports that are hamstrung in this way building strong team brands with engaged fans is a real battle.

One of the main reasons is probably simple economics.  In the past the numbers just haven’t stacked up.  Data providers and other outlets have struggled to find the revenue opportunities that would justify investing in second, third and fourth tier sports.  Unfortunately that means the fans are left in the digital dark ages, with little more than club-generated score updates on Twitter and full time results as and when they become available on team websites and the BBC.

Buzzcast is changing this, by giving sports clubs and fans the ability to create and own rich live sports coverage, which can be easily embedded into digital products and distributed to Twitter followers.  It’s cheap, can be created using a tablet or smartphone and means that small sports clubs can give their fans a live experience that can finally compete with their contemporaries at the top of the sporting pyramid.  Click here to find out more.


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